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¡Hello! we are dip

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Detox Information Project

A project of

Logo Ethos BT

consulting in Behavioral Sciences

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Exciting News!
The project received the prestigious MIT award for best poster at the Symposium on Political Polarization and Social Norms held in Massachusetts, USA. This event brought together esteemed scholars from universities like Stanford, the University of Michigan, the University of Chicago, Columbia, Harvard, Princeton, Duke, and others.
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Discover DIP's web series

Discover with the DIP team the science that explains the mind and misinformation. Watch the first web series that talks about misinformation from the behavioral sciences.

Do you know how prone you are to believe fake news?

Colombia has made

DIP experiences

Be part of Colombians who are aware of their biases

and are less vulnerable to misinformation.

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Meet the Ramirez family and challenge your knowledge about disinformation.

What do we do in dip -
detox information project?

DIP is the first digital and information literacy project in Colombia that uses behavioral science, communication and technology to help the country reduce its vulnerability to misinformation and polarization. We use our D.E.T.O.X method to help people and organizations detoxify the environments in which they share and use information, designing fun and easy-to-use tools that empower people in the face of fake news and disinformation.
 
DIP is an ETHOS BT project, an innovation center and behavioral science consultancy that uses science, evidence and communication tools to improve human interaction and bring benefits to both organizations and society.

desinformacion

The numbers show that we must confront disinformation

87% of Colombians consume information on social networks, while only 58% do so with television and 24% with print media(1).

 

67% of Colombians use Facebook to consume and share news, and 45% use WhatsApp(2).  

 

We don't yet have studies about the impact of disinformation in Colombia. In the United States, 75% of young people believe the fake news to which they are exposed(3). In Colombia, 60% of people of voting age report having believed false news to which they were exposed (4).  

According to the 2024 World Economic Forum, misinformation poses a threat to global stability.

1.  The Digital News Report 2021

2.  The Digital News Report 2021

3. Silverman, 2016

4. Figures & Concepts; Vallejo 2019, Polymetric Survey

what challenges do we face?

Computador

Today, anyone can have a global reach in a matter of hours, without going through any filter or being responsible for what they generate or share.

Redes sociales

Social media has become the main source of news consumption and the algorithms to which we are exposed in social media make us mostly exposed to opinions and information that confirms what we want to see of reality. However, they prevent us from having access to complete information.

mind

In addition to the different mental shortcuts we all have and our beliefs, this generates an environment conducive to polarization, discrimination and computer manipulation.

Facepalm

Science shows us that correcting false information, while important, does not heal the damage. A very small proportion of people correct their perceptions when it is made clear to them that information they previously thought to be true is false.(*)

(*)Keersmaecker & Roets (2017)

What are behavioral sciences and how do they contribute to solving the problem of misinformation?

Behavioral science brings together what behavioral economics and behavioral change do and is a broad term for the disciplines that study human behavior, the factors that motivate it, and the tools we have available to help people engage in behaviors they want and that contribute to the well-being of society. 

 

The behavior of sharing fake news and the factors that motivate it is at the heart of the disinformation problem.  If fewer people believe and share fake news, the less impact this situation will have on our country and our democracy. 

This is why DIP brings to Colombia an innovative and scientifically backed vision to approach the problem of disinformation. We use behavioral science to understand the factors that influence the creation and sharing of false news and to design a fun, easy-to-use solution that empowers Colombians in the use of information. 

Our song

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Composition, voice and arrangements: Eduardo Jose Vallejo; Bass and mix: Jorge Enrique Vallejo; Percussion: Pedro Acosta.

Thanks to family and friends who helped with voices.

the team

Beatriz VAllejo

Beatriz Helena Vallejo

Executive director

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Msc Behavioral Change (UCL), MA in Economics and Economist – (Uniandes)-.

 

"I decided to create DIP because I want to contribute so that Colombia can build on differences, reducing the biases that make us vulnerable to disinformation and that generate hatred, violence and polarization in our country"

Camila Zuluaga

Camila Zuluaga

co-founder

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Journalist. MA Public Policy (Columbia University), Political Scientist (UniAndes)   

 

“I decided to create DIP because I am convinced that combating disinformation in a hyperconnected world is a requirement to keep democracy alive”

Jairo-Briceno

Jairo Briceño

Strategic Management Manager

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MBA (The Hague University), PMP (PMI)
Engineer (U. Javeriana)

"I am part of DIP because I envision a future where people respect and celebrate diversity."

Melina Moncada

Melina Moncada

Senior Researcher

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Master in Government and Public Policy (Universidad Externado de Colombia), Psychologist (Universidad de Pamplona), Diploma in Governance and Public Innovation (Universidad Externado de Colombia), Course in Experience Design (Kaospilot).

Natalia Ramos

Natalia Ramos

Alliance and Communications Coordinator

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Communicator and Journalist (UMD), Diploma in Marketing and Social Media (UMD)

 

“DIP is a project that aims to build a stronger democratic country by combating information manipulation through behavioral sciences. I joined DIP to contribute my knowledge to this crucial purpose for the country.”

People who have made a mark on this project.

Don't miss out on our tools and events. Join the DIP community NOW - Together we will beat misinformation

* We will only use your email to invite you to special events, and send you fun tools that will help you empower yourself against misinformation. We will not share this email with third parties.

Thank you for your message!

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